¿Qué es Campos de Fresas? (What is Campos de Fresas?)
Campos de Fresas (Strawberry Fields) by Jordi Sierra I Fabra is a Spanish book about a 16-year-old girl named Luciana who is metaphorically playing a chess game with death as she battles for her life after an overdose of what is believed to be ecstasy. The metaphor further symbolizes the ever-present immense potential each and everyone of us has. However, we are not always aware of it therefore can not notice the powerful internal capacity to achieving our goals and finding the best possible place for ourselves.
Intention
Choosing a non-native book was useful in focusing purely on the message of the motion graphic. With the realistic human viewpoint of life and the abstract metamorphosis of the final figures, this animation combines movement and emotions to evoke the meaning of the book.
Storyboard
Inspiration
The author’s cover page was inspired by Franz Kafka and this is further demonstrated in the book cover’s color scheme and the illustrations which emulate a modernist appearance. Modernist art can be defined through the styles of realistic depiction of subjects, experimentation and innovation with the form of subjects in an abstract way (through their color, line or shape) and representing ideal visions of society and human life. Therefore, I wanted the realistic viewpoint of human life represented in my motion graphics through the syringe and growing leaves and strawberries while, the abstract style to be presented as the strawberry transforms into a skull. Furthermore, Henri Matisse's Fauvism as a leading style for Modernism will be of close reference. As the two art styles deal with a similar time period on a global scope, I decided to incorporate modernism’s rejection of tradition with post-impressionism’s expressive effect of emotion through their colors.
Typography
I wanted the title of “Campos de Fresas” as well as the author’s name to have organic typography. sans-serif and also maintain its texture by animating it. The reason for all of these choices is to evoke the genre and mood of the book which is a realistic recollection of events through narration and various prose.
Audio
In addition to the visuals, the audio I want supporting this project should be something mellow similar to the 13 Reasons Why soundtrack on Netflix or Main Street by Doctor Flake. The beat in these songs will be used as the basis for commanding the formation of the leaves and strawberries and set an overall theme of maturing and ripening to hint towards Luciana’s struggles and tie in the entire concept of the Strawberry Fields.
